RUNWAY MAGAZINE ®: Milan Digital Fashion Week 2020 Day 1

July 14, 2020

Milan Digital Fashion Week 2020 Day 1

Milan Digital Fashion Week 2020 Day 1. Fascinating digital experience reports by RUNWAY MAGAZINE ®. When you say “digital” you imagine moving pictures, moving videos. Add here the word “Happening” in the sense of Andy Warhol. Digital platform created by Camera Nazionale della Moda Italiana – Fashion Federation in Italy – that’s what it is.

This is not an online magazine with articles and youtube videos. This is where happening is happening now with no replays. Each and every media who got invited to cover this fashion week has access to this “happening” digital experience.

Milano Digital Fashion Week commences today with a calendar of Spring-Summer 2021 Mens and mens and womens pre-collection fashion shows. Through this landmark digital platform,

42 brands and 21 new Italian and international names will showcase their latest styles, while seven thematic rooms will showcase inspiring editorial content selected by nine curators.

Milano Digital Fashion Week 2020 by RUNWAY MAGAZINE

Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana:

“For the first time in its history, CNMI is experimenting with a highly-innovative formula, through a live, digital platform that represents a new form of storytelling for the Italian fashion industry.

Milan Digital Fashion Week is a dynamic response to the complexity of today. It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September. A landmark antidote to an age marked by social distancing and travel restrictions imposed by the global health crisis. One that aims to provide a dynamic solution to the complexity of the present, a functional and creative tool amid these times and to support to the brands, when normalcy returns, in their physical fashion shows, which remains a crucial tool in conveying Made in Italy’s prowess and creative impact.

With the February launch of China We Are With You, a ground-breaking digital experience, CNMI rapidly created a digital bridge with the Chinese public, affording them the opportunity to experience the Milan catwalk shows, despite travel restrictions brought on by the unexpected evolution of the Covid-19 pandemic. Emboldened by this experience, we are presenting an ever-more revolutionary project that will open Milan Fashion Week up to a broader audience of non-professionals: a demographic composed of younger generations that consume fashion via images and to whom CNMI has assumed the role as Fashion Translator with the aim of conveying the creativity and culture that emanates from the Italian fashion world”.

This was a surprise!!!!!! So RUNWAY MAGAZINE will follow this digital experience, and publish additional information and reports of this day, and more fascinating moments.

The most remarkable shows of the day: