RUNWAY MAGAZINE ®: Best of Milan Fashion Week 2020

Best of Milan Fashion Week 2020 by RUNWAY MAGAZINE.

Camera Nazionale della Moda Italiana – Fashion Italian Federation showed absolutely EXCELLENT way to deal with the current health crises circumstances. After dull videos presented on the web-site of of New York Fashion Week, and colorful lookbooks displayed on the web-site of British Fashion Council, Carlo Capasa Chairman of Cameramoda organized this Milan Fashion Week under the rules and took necessary measures. The fashion week went so impeccably well that President of WHO Tedros Adhanom sent his felicitations to the Carlo Capasa and Cameramoda.

“This is a year in which vanguard brands have heeded the call and responded to the needs of the industry and those who represent the backbone of the fashion sector. We have been dedicated to presenting a fashion week that is in-line with security regulations and is in compliance with government measures and regional ordinances. Our platform, created in response to the social distancing regulations and travel limitations imposed by the global health pandemic, remains, during this edition, a key, functional, creative tool that supports our role in the physical fashion shows. This success would not have been possible without the fruitful collaboration of the Municipality of Milan, of ITA (the Italian Trade Agency), of the Ministry of Foreign Affairs and International Cooperation and of Confartigianato Imprese, to which we would like to express our gratitude,” – Carlo Capasa, Chairman of CameraModa.

Every designer were given a choice and specific orders about how to present the collections. Some designers decided to do the video presentations, some like Giorgio Armani and Elisabetta Franchi did the shows without public LIVE, and some decided to do the shows with very limited number of the invited guests. The rules were determined and respected: masks at all times, social distance, and every guest at the entrance was suppose to show the resent Covid-19 negative test. This organization of Milan Fashion Week was noticed and became perfect example to all fashion Federations and Organizations.

Upcoming fashion week in Paris is far from being organized the same way. Designers apparently are left alone upon their own will. Presentations and cocktails are organizing without any specific restrictions. Resent big event, Premiere of a film about Maison Pierre Cardin in Théâtre du Châtelet, with more than 500 guests went with symbolic respect of the rules. Guests of course wore the masks during the premiere of the film, but completely forgot during the cocktail, no social distancing, no temperature check at the entrance, and of course there are no negative test requests at the entrance. French Government is putting more and more restrictions on the massive gatherings, but apparently many houses are going to ignore it. Let’s see how French Federation is going to handle the task related to health safety. But what is preparing now, doesn’t look like any measures were opposed by French Federation.

During Milan Fashion Week designers presented outstanding and colorful collections. Beautiful presentations, conferences and discussions related to how to reorganize the industry for the best profit of all.

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Dolce Gabbana Spring Summer 2021 Milan Fashion Week “Sicilian Patchwork” had absolute success.

Dolce Gabbana Spring Summer 2021 by RUNWAY MAGAZINE

Prada Spring Summer 2021 Milan Fashion Week.

Prada Spring Summer 2021 by RUNWAY MAGAZINE

Emporio Armani Spring Summer 2021 Milan Fashion Week. “Building Dialogs” absolutely exceptional collection presented by Armani for the Spring Summer 2021 season has this exquisite and elegant presence. Men… Women…. living… community… building dialogs…. This cinematic story Armani told on all languages, with all colors and with LOVE.