Chanel Couture Summer 2021 “Flowers and LESS KITSCH”. Review by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE.
It is indeed a shiny summer, in the paradise. Simple looks, peasant silhouettes, flowers… and like CEO of Chanel Bruno Pavlovsky recently put it in his interview to Belgian Newspaper “Le Soir” – “less kitsch”, compare with the time when Karl Lagerfeld designed Chanel: “The truth is that Virgine Viard has discreetly but effectively refined and restructured the Chanel wardrobe: there is less emphasis and eccentric accessories, less kitsch, for more luxurious, universal and timeless pieces, which will cross the seasons… Every day, Virginie’s talent surprises me a little more, she has such an understanding of what Chanel represents. But she also has, in my opinion, a very correct idea of the new image she wants to give to our customers; and which is singularly in tune with our times.”
That says it all. New images of Chanel, simple, affordable, which proposes massive public sales… and flowers… lots and lots of flowers of course. From rich Haute Couture to very casual Ready-to-Wear and more…
