RUNWAY Web3: Re-Inventing the Runway is a new chapter in a series of revolutionary immersive experiences exploring the fashion runway show, the most spectacular looks of the great fashion designers and fashion houses. It is not a documentary from the past shown in the big screens, it is the real-live experience allowing us to embrace the imagination and see the present and the future of fashion.
These unforgettable experiences created by RUNWAY magazine brings together the industry's leading voices from the present, uniting them and leading them to the future. With a rich mixture of media and technology, Re-Inventing the Runway immersive experience reveals how new technology can bring so intimately the ultimate statement of a designer's vision to us, transforming the way we interact with the iconic styles of Chanel, Louis Vuitton, Fendi, Dolce & Gabbana, Valentino, Moncler, Jean Paul Gaultier, Prada, and Versace.
This immersive experience is an exploration of fashion, is a visionary approach to blending this vision with interactive, digital experiences. It is a celebration of the imagination and passion that has revolutionized how we experience fashion at first hand.
Re-Inventing the Runway is both visceral and insightful, with 3D designed environment, 3D looks, graphics and sound design, all of which will evoke our world of imagination where iconic runways shift the cultural landscape, and where we are creators of it.
Within this immersive experience we can emerge with the imagination of a designer, experiencing the forms as if they were physically present. This feature not only brings the runway to us but also empowers us, as we are no longer passive observers, we are active figures. Re-Inventing the Runway is our environment to explore, dream, and discover, guided by the seamless interface of a truly revolutionary 3D fashion experience.
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| Screenshot featuring Moncler look created by Pierpaolo Piccioli in 2019 |
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| Screenshot featuring Valentino look created by Pierpaolo Piccioli in 2023 “PP Pink” collection |
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| Screenshot featuring Jean Paul Gaultier look 2023-2024 “Haute Jeanerie – Fashion Fiction” |
Gamifying Journalism
This innovative Web3 experience gamifies traditional media’s expert journalistic review. It transforms opinion, analyses, observations, photos and texts into a new form of media expression. This is a unique and interactive way to express opinions. Through this experience, Runway Magazine pioneers new storytelling methods.
Incorporating
elements of gamification, Re-Inventing the Runway experience
educates us about the nuances of fashion design and trends through
interactive participation. It’s a bold redefinition of the media's
role in the fashion industry, turning passive observation into an
engaging journey. This approach allows RUNWAY Magazine to creatively
present and transform visuals into an informative and expressive new
format.
Re-Inventing the Runway is more than just
a digital experience, it is the harbinger of the future of fashion
media. By merging editorial content with virtual interaction, RUNWAY
continues to lead the way in innovative, immersive journalism.
As
we chart new courses in the vast seas of imagination and technology,
this experience stands as a testament to the endless possibilities at
the intersection of fashion, art, and digital landscapes. This
revolutionary approach not only respects but revitalizes the
traditional media format, inviting users worldwide to step into the
future of fashion and beyond.
Re-Inventing the Runway new chapter in a series of revolutionary immersive experiences by RUNWAY magazine will be released in September 2024. It'll be available on RUNWAY magazine digital at RUNWAYMAGAZINES.com and RUNWAYUNIVERSE.com - dedicated hosting for all Web3 experiences developed by RUNWAY magazine.
RUNWAY Web3 experiences are accessible on all computers, they are also adapted for slow internet connection. All connections to the Web3 environments are private. These experiences are also adapted for mobile devices, installation of an app is required.
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| Screenshot featuring Valentino look created by Pierpaolo Piccioli in 2023 “PP Pink” collection |
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| Screenshot featuring Jean Paul Gaultier look 2023-2024 “Haute Jeanerie – Fashion Fiction” |
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| Screenshot featuring Jean Paul Gaultier look 2023-2024 “Haute Jeanerie – Fashion Fiction” |
